Page 5 - PIC Magazine Issue 25 - Autumn-Winter 2025

Beyond Donation:
Partnership in
Practice
1. Pro Bono Expertise
& Volunteer Time
Our Helpline team is strengthened by
volunteers from leading law fi rms and
chambers who off er expert guidance
with empathy and clarity. They ensure
callers feel heard, and they ensure our
information is accurate, useful and
grounded. Volunteers also support
our policy and consultation work,
ensuring our submissions refl ect the
real challenges families face and carry
weight in Westminster and beyond.
2. Event Sponsorship & Visibility
From our fl agship Annual Clinical
Negligence Conference (ACNC) to
fundraising dinners and the legendary
PIC curry night, our events bring
together the people shaping patient
safety in the UK. Sponsors don’t just get
brand visibility; they get a seat at the
table. Whether it’s sharing a platform
or helping shape content, partners
co-create experiences that celebrate
shared values and raise vital funds.
3. Campaign Collaboration
Whether co-developing our Harmed
Patient Pathway, feeding into our EDIB-
informed service review, or co-signing
policy pushes for restorative justice,
partners sit at the table where systemic
change is designed.
Working together to help secure the best
outcomes for harmed individuals and
their families is crucial, and increasingly
high profi le. As part of the Department
of Health and Social Care’s 10-Year Plan
for the NHS, the clinical negligence
landscape is under review. Expert insight
from fi gures such as David Lock KC is
helping to shape a future that improves
the patient experience while easing the
fi nancial burden of litigation on the NHS.
In today’s evolving landscape, AvMA’s
partnerships off er an opportunity to help
reimagine justice, redress and prevention
- grounded in real-world insight.
4. Fundraising That
Builds Community
From curry nights and bake-off s to
group challenges and staff raffl es, fi rm-
wide fundraisers bring people together
with purpose. These activities don’t just
raise money, they boost morale, build
internal champions, and build the case
for long-term CSR support.
What We’re Building
and Why It Matters
Expanding Our Reach
This year, we’re designing a targeted
outreach pilot in a community where
we know inequalities in healthcare
outcomes are stark. We’ve listened
to heartbreaking stories and combed
through data to identify where
racial, linguistic and socio-economic
disparities hit hardest. Our aim is
simple: to ensure that every person
who needs our help is able to access
it, not just those who already know
where to look or how to advocate
for themselves.
We’re also investing in a fully
redesigned, accessible website that
better serves the communities we
exist to support. It will off er clear,
compassionate guidance and tools
that people can use in moments of
uncertainty, stress or grief. For our
legal and professional audiences,
it will continue to host trusted
resources, with improved navigation
and tone that refl ects who we are
and what we stand for.
Building a Community of
Volunteer Fundraising and
Comms Champions
A TikTok video from a high profi le
lawyer and infl uencer, on the
perks of volunteering with us
has turbocharged our volunteer
recruitment, and we’re now hosting
a series of informal, discussion-
based webinars where we’re working
together to shape meaningful
roles. These conversations with our
‘volunteers in waiting’ are designed
to harness their skills and interests
while co-creating opportunities,
such as digital infl uencer, event
speaker, fundraiser or researcher.
Roles that feel purposeful and
aligned with our mission.
Let’s Build It Together
If you’re reading this and thinking, “We could
do more,” now is the moment. Partnering
with AvMA isn’t a transactional exercise; it’s
an invitation to help build a safer, fairer, more
compassionate healthcare system for all.
Whether it’s sponsoring a challenge, off ering
Charity of the Year support, volunteering
expertise, or hosting a team fundraiser, your
fi rm has a vital role. Let’s ensure no call for
help ever rings out unanswered.
In doing so, we’re not only
diversifying our reach and amplifying
campaigns, but also off ering
early-career insight into the reality
of patient safety and medical
negligence. These law students bring
fresh perspectives, deep curiosity
and a real appetite for impact.
Today’s volunteers are tomorrow’s
sector leaders, and we’re proud to
build that future together.
Why Partner Now?
Tangible Patient Impact
Your support translates directly into
answered calls, specialist casework
and system-level reform. It helps
ensure no one is left to navigate the
aftermath of medical harm alone.
Strategic Staff Engagement
Purpose drives retention. Challenge
events, volunteering and fundraising
off er your team a mission that
reaches beyond billable hours
- giving back while building
professional and personal skills.
Authentic ESG & CSR Delivery
Patient safety and voice are national
priorities. Supporting AvMA allows
your fi rm to contribute to a cause
that’s urgent, credible and widely
recognised in government and civil
society.
Sector Visibility
Through our conferences, policy
briefi ngs and media presence,
partners are seen and heard by key
stakeholders - across healthcare,
law, academia and the press. You’ll
be recognised for walking the talk.
At a time when our Helpline is
overfl owing and communities
are falling through the cracks of
a strained healthcare system, your
partnership is more than helpful,
it’s essential.
GET INVOLVED
Anna Devine
Director of Fundraising,
Marketing & Communications.
email:
anna@avma.org.uk
www.pic.legal Autumn & Winter 2025
PARTNERS IN COSTS
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